Blue Ocean Strategy download the new for ios

When industries become overcrowded, choosing between similar brands becomes harder and harder for consumers, and “people increasingly select based on price.” Buyers won’t stick to their preferred Colgate toothpaste when Crest is on sale, and vice versa. In politics, part of the reason Donald Trump has become so popular is because he talks and acts differently than everybody else.īlue Ocean Strategy is about applying this same principle in business. The rapper Eminem became one the most popular music acts in the world because he was a white artist in a predominantly black genre. In dating, this is the act of peacocking, which is when someone wears clothing that makes them visually stand out from everyone else at the bar-a leopard print shirt perhaps. This rule applies across the board, whether it be in dating, entertainment, business, politics, etc. The best way to be noticed by others is to differentiate ourselves from the rest of the group.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. This expanded edition includes: a new preface by the authors: 'Help! My Ocean Is Turning Red' updates on all cases and examples in the book and two new chapters and an expanded third one - 'Alignment, Renewal, and Red Ocean Traps' - that address some of the most pressing questions listeners and readers have asked over the years. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating 'blue oceans' - untapped new market spaces ripe for growth.īlue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W.

Blue Ocean Strategy download the new for ios